What does LUMA taste like?

We don't know. Not yet.

The first tasting is happening soon. We're not going to invent tasting notes to sound finished, so you'll get the real ones the week we have them.

Join the founding list and you'll hear it first.

Born in Ibiza

LUMA started with a sunset. We met on the island as kids on a family holiday, and Sam has gone back nearly every summer since. Somewhere across all those evenings we kept ordering the same drinks and never quite finding the one we actually wanted — too strong, too sweet, too much of a thing. So we made it.

The journey

  • 2012

    Sam and Oliver meet, aged 9, on a family holiday in Ibiza. A friendship begins on the island that would later inspire everything.

  • 2024

    Both studying Business Management, Sam and Oliver move in together for what becomes two years as flatmates. Looking back, it's obvious where this was always headed.

  • 2026

    LUMA Spritz Ltd is founded. White Peach & Blood Orange becomes the founding expression. Born in Ibiza. Made for golden hours.

Crafted with intention

  • Mediterranean Craft

    Every element of LUMA is rooted in the Mediterranean — the light, the air, the unhurried pace of long evenings.

  • Considered, Not Rushed

    Every decision — from the blend to the can — is made to honour the moment, not to cut corners. We'll share the full story as the liquid is locked.

  • Made for Connection

    LUMA was born around a table. It exists to bring people together — in good light, with good company.

Before you ask.

When is LUMA launching?

2027. We're finalising the drink and the production partner now. Join the founding list and you'll hear the moment there's a date.

What does it taste like?

White Peach & Blood Orange is the first expression — Mediterranean fruit, light and dry rather than sweet. We haven't held the first tasting yet, so we're not going to invent tasting notes. When we've tasted it, you'll get the real ones.

What happens when I join the list?

You'll get an email from Sam when something actually happens — the first tasting, the day the cans arrive, the first bar that stocks us. No payment, no commitment. And you'll hear before anyone else when it's ready to buy.

Where do you deliver?

UK only at launch. We're appointing an age-verified courier and will confirm coverage and costs before we open for orders.

How do I stock LUMA?

We're taking listing enquiries now. Head to the Trade page and tell us about your venue.