Two friends. One golden hour.

We met on a family holiday in Ibiza as kids and have gone back nearly every summer since. Fifteen years later, on the same terrace, we started LUMA — the drink we always wished was on the menu.

Two of us. One idea. Building it together from Cambridge and Ibiza.

  • Sam Bailey. Founder & CEO

    Based in Cambridge. Built LUMA from a simple frustration — spending every summer he could on the same stretch of coast and never finding the drink that matched the moment. Now building the brand he always wished existed.

  • Oliver Stevens. Co-Founder

    Based in Ibiza. His family's boutique hotel Can Talaias is where LUMA first came to life — and where it will launch to the world. With deep roots across the island's premium venues, Oliver is LUMA's connection to the Mediterranean.

  • Joselin Smit. Head of Finance & Operations

    Keeps LUMA's numbers honest and its operations moving — from costings and cash flow to the compliance nobody else wants to think about. The reason the other two can build.